This exercise requires only 1 photograph which must show that something has happened. It follows on from the previous task (a narrative picture essay) where I have shown a story in a series of photographs. This exercise however is to use only one photograph to show a ‘story’ of some kind, better described as evidence of action.
I wanted my image to show this, but not in an obvious way like a smashed glass or a broken plate. I wanted my image to have emotion, something the viewer could connect with or at the very least something to think about. I believe that if a photograph has this effect, it’s more likely to be remembered. See my image below.
There are two pieces of evidence that show action in my photograph. The bunch of flowers to the left of the image combined with the strip of road, tell the viewer that sadly, an accident has taken place here.
In any other situation, I would of taken a variety shots to get the best composition, however, under the circumstances this wasn’t possible. My thoughts were that if I included the road as well as the flowers, the photograph would meet the exercise requirements well.
Although I feel the composition could of been improved I feel the story behind the image over powers this. Photographers use images like this to grab the viewers attention making their work memorable. Which brings us to the question asked in the second part of the exercise.
Write down examples of concepts that are regularly depicted in advertising and publicity, which cannot be shown directly.
Indirect marketing is used to remind customers about the product. This is done by presenting an advertisement in symbolic representation. The example given in the notes is ‘protection’, which is often used by the insurance industry and can be illustrated using umbrellas, castles and cupped hands. Below are some examples I have thought of.
- Concept used – suit + brief case To show – Professionalism
- Concept used – expensive items To show – Quality
- Concept used – Bags of money To show – Success
- Concept used – Young, active people To show – Health
- Concept used – Clear, plain, straight forward To show – Simplicity
In this exercise I have learned that a photograph can bring forward a powerful message according to the message behind it.
The adage “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly.